Graphic Communication Y11

Overall Curriculum Goals

1.  Build a student’s experience of following the design process from start to finish in detail. 
2.  To develop a student’s ability to identify their target market and research the work of designers in detail. 
3.  To build a student’s knowledge and skillset when creating hand rendered and CAD Graphics.  
4.  To develop a student's confidence and creativity within Graphic Communication. 
5.  To build on and develop practical skills gained during KS3 projects. 

Project 1 (Sept-Dec)

Project 2 (Jan-May)

Topic Title

Graffiti inspired invitation project

Topic Title

Externally set assignment (Exam project)

Topic Intent:

Through this project students will gain knowledge and skills that will enable them to work confidently and independently step by step through the entire design process looking at each stage in detail. Students will explore a variety of graffiti work produced by a range of artists and understand the differences in their methods, approaches, purposes, and intentions as to whether the work was created as a means of protest or of communication. Students will then use this knowledge gained to create a graffiti based final piece that answers the brief set as well as targeting a key consumer market. This project will help in building design skills in hand rendering techniques alongside numerous CAD programmes. This project should build a student’s confidence in their ability to fully follow the design process to create a successful outcome based around a set brief. From this project students will gain and develop knowledge in strategies used within industry to engage and gain target consumers. This project will also help students to develop their time management and self-motivation skills by having to complete a full comprehensive project from start to finish within a set time limit.

Topic Intent:

Students will get a choice of project topics set by the exam board. Students will choose a suitable topic choice and then independently work through each stage of the design process in detail by investigating, developing and experimenting to help broaden and then later focus their design ideas from which they will create a final finished piece.   

Key Content / Skills:  

  • Why is it essential for a designer to understand every aspect of a design brief?
  • What is involved in carrying out initial research and why is it an important part of the design process?
  • How is graffiti successfully used as a form of communication?
  • How could the work of graffiti artists influence our designs?
  • What is involved in collecting primary research and why is it an important part of the design process?
  • How can a typeface alter or effect a piece of graphic design?
  • Why do we need to create several initial ideas before creating our final piece?
  • Why is it important to consider numerous layouts before creating your final design?
  • How can we put together different design elements to create an effective final design?
  • Why is it important to evaluate your final ideas and project?

Key Content / Skills:  

  • To investigate and decide on a suitable topic for them to focus their exam project on.
  • AO1 – To investigate and research relevant designers in detail.
  • AO2 – To develop their own design ideas, to experiment with various materials and techniques.
  • AO3 – To annotate their design ideas in detail. To give their considered opinion on existing pieces of designers work and explain how they could influence their future project work.
  • AO4 – Their personal final response to the project brief set.

Assessment: 

Coursework project is marked against the following 4 assessment objectives:  
 
AO1, AO2, AO3, AO4 – Each Assessment Objective is work 25% (30 marks each) for a total of 120.  
 
AO1 - Develop ideas through investigations, demonstrating critical understanding of sources.​​​ 
AO2 – Refine work by exploring ideas, selecting and experimenting with appropriate media, materials, techniques and processes.​​​ 
AO3 –Record ideas, observations and insights relevant to intentions as work progresses. 
AO4 - Present a personal and meaningful response that realises intentions and demonstrates understanding of visual language. 

Assessment: 

Coursework project is marked against the following 4 assessment objectives:  
 
AO1, AO2, AO3, AO4 – Each Assessment Objective is work 25% (30 marks each) for a total of 120.  
 
AO1 - Develop ideas through investigations, demonstrating critical understanding of sources.​​​ 
AO2 – Refine work by exploring ideas, selecting and experimenting with appropriate media, materials, techniques and processes.​​​ 
AO3 –Record ideas, observations and insights relevant to intentions as work progresses. 
AO4 - Present a personal and meaningful response that realises intentions and demonstrates understanding of visual language. 

Home Learning:

Homework is continuous throughout the length of the course as students will be working on a number of tasks within their projects.

Home Learning:

Homework is continuous throughout the length of the course as students will be working on a number of tasks within their projects.

Employability, Professionalism and Enterprise  (EPE) Links

  • Exploring current and previous graffiti used as means of communication, protesting and vandalism.
  • How can works created by artists such as Banksy have an impact on the outside world.
  • An overview of iconic graffiti artists that have made an impact with their work.
  • Looking at the evolution of iconic pieces of design from first draft/ prototype through to final product.
  • Look at iconic pieces of Graphic Design and evaluate their success in fulfilling the original design brief.

Employability, Professionalism and Enterprise  (EPE) Links

  • Client profiling: Age, Needs, looking at existing products and client profile.
  • Exploring current and previous advertising campaigns. Who are their target audience? How have they ensured they capture maximum engagement? Are they successful?
  • Typefaces suitable for client and situation. Looking at existing typefaces used within iconic advertising campaigns.
  • Looking at the evolution of iconic pieces of design from first draft/ prototype through to final product.
  • Look at iconic pieces of Graphic Design and evaluate their success in fulfilling the original design brief.

Useful Links

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Downloads

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