Business Enterprise & Marketing Y11

Overall Curriculum Goals

1.     Completed their R065 coursework by December

2.     Completed their R066 coursework by May

3.     Improved on their grades in May exam series for R064 exam and R065 coursework. 

Half Term 1

Half Term 2

Half Term 3

Half Term 4

Half Term 5 & 6 

Topic Title: 

Design a business proposal for a business challenge

Topic Title: 

Design a business proposal – be able to review whether a business proposal is viable

Topic Title: 

Market and pitch a business proposal – develop a brand identify and promotional plan

Topic Title: 

Market and pitch a business proposal – plan and pitch and a proposal

Topic Title: 

Market and pitch a business proposal – review the strengths and weaknesses of a proposal and professional pitch

Topic Intent:

In this unit, students will look at appropriate idea generation and design tools. They will then look to their business challenge to create a variety of designs so that students can deliver a final design for their business proposal that is fully researched and evidenced.

Topic Intent:

In this unit, students will prepare, identify and calculate their costs and predict their number of sales with reasons based on their business scenario. Following this, students will then attempt to create monthly financial statements for their proposal to demonstrate their ability to create a sound financial report for their project. They will also learn about the variety of risks associated with a new business venture and demonstrate their understanding through reporting their final review on whether their proposal is financially viable.

Topic Intent: 

In this unit, students will begin to study and complete their second coursework unit. They will start by learning several different types of branding methods and why they are used. They will then apply their learning through planning their own brand for their product.

Topic Intent: 

In this unit, students will start to review and assess business pitches for several successful and unsuccessful products. This will enable them to evaluate different skills and considerations which they will then apply in their pitch to business professionals. They will practice their pitch with peers and their cohort so they can receive feedback on their attempt before making any final changes and pitching to several business professionals.

Topic Intent:

Students will review their pitches and evaluate any strengths and weaknesses to identify any areas for development for both their pitch and their final business plan. Their understanding will then be demonstrated through the completion of their final task of the coursework where they review their whole project.

Key Content / Skills:  

  • Produce product designs
  • Review product designs

Key Content / Skills:  

  • Calculate costs
  • Apply a pricing strategy
  • Predicting quantities and sales
  • Calculate break-even
  • Identify challenges when launching a new product

Key Content / Skills:  

  • What is a brand?
  • Why is branding used?
  • Branding methods and techniques
  • Plan brand ideas
  • Promote a product
  • Justify appropriate promotional methods

Key Content / Skills:  

  • Plan your pitch
  • Understand key considerations and environment
  • Anticipate potential questions
  • Use and develop personal and presentation skills to deliver a professional pitch

Key Content / Skills:  

  • Review a professional pitch
  • Review a business proposal

Assessment:

One assessment objective of first coursework module (R065) attempted, 12 marks, practical, completed in October

Assessment:

One assessment objective of first coursework module (R065) attempted, 18 marks, practical, completed in December

Assessment:

One assessment objective of second coursework module (R066) attempted, 18 marks, practical, completed in February

Assessment:

Two assessment objectives of second coursework module (R066) attempted, 12 marks, practical, completed in April

Assessment:

One assessment objective of second coursework module (R066) attempted, 18 marks, practical, completed in May

Home Learning:

Current unit related content to completed through Microsoft Teams

Home Learning:

Current unit related content to completed through Microsoft Teams

Home Learning:

Current unit related content to completed through Microsoft Teams

Home Learning:

Current unit related content to completed through Microsoft Teams

Home Learning:

Current unit related content to completed through Microsoft Teams

Employability, Professionalism and Enterprise  (EPE) Links

  • Graphic design
  • Planning departments
  • Planning meetings
  • Project Management
  • Appraisal

Employability, Professionalism and Enterprise  (EPE) Links

  • Budgeting
  • Financial Accountant
  • Management Accountant
  • Modelling
  • Risk Management

Employability, Professionalism and Enterprise  (EPE) Links

  • Branding
  • Promoters
  • Sales Promotion
  • Field work
  • Media promotion

Employability, Professionalism and Enterprise  (EPE) Links

  • Presenters
  • TV/Radio production
  • Script writing
  • Assessors
  • Pre-production

Employability, Professionalism and Enterprise  (EPE) Links

  • Entrepreneurs
  • Investors
  • Wealth management
  • CEO’s
  • Product Development

Useful Links

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Downloads

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Kingsway Park High School

Turf Hill Road
Rochdale
OL16 4XA

T 01706 716 761

E info@kingswaypark.org


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