Business Enterprise & Marketing Y10

Overall Curriculum Goals


 

Half Term 1

Half Term 2

Half Term 3

Half Term 4

Half Term 5

Half Term 6

Topic Title: 

Understand how to target a market

Topic Title: 

Understand what makes a product or service financially viable

Topic Title: 

Understand product development; Understand how to attract and retain customers

Topic Title: 

Understand factors for consideration when starting a business; Understand different functional activities needed to support a business start-up

Topic Title: 

Design a business proposal – Identify the customer profile for a business challenge

Topic Title: 

Design a business proposal – Complete market research to aid decisions relating to a business challenge

Topic Intent:

Studying Market Segmentation will allow our students to identify potential customers and build a customer profile. Being able to discuss the benefits of market segmentation apply this to given scenarios will allow students to become more astute in business, enterprise and marketing should they choose a career in business. It will help them to identify whether a product or business idea would be effective or not. Through understanding the different types of market research, both primary and secondary, this will enable students to choose the most effective method for different types of businesses to identify if their business idea is viable. Being able to then choose appropriate feedback techniques will allow them to further improve their business plan. 

Topic Intent:

This topic allows students to understand the various costs and type of costs involved in running a business. Students then understand how revenue is calculated and project monthly figures to be able to calculate profit and loss for a business. This enables them to understand if a product or service is financially viable.

They will then understand how to calculate the break-even point so that they are able to determine how many units need to be produced to cover all their costs.

Topic Intent: 

This topic introduces students to the different strategies involved in product development. Students learn about the product lifecycle. From this, they look at when to implement extension strategies and the options available to extend a product’s life. Following this, they will then consider the importance of product differentiation and how this can affect the pricing of their products. Appropriate pricing strategies are considered and the use of advertising methods and sales promotion techniques are evaluated. Students finish the unit by looking at the main elements of customer service.

Topic Intent: 

This topic allows students to understand the various forms of business ownership with their individual benefits and drawbacks. The importance of business plans and what they contain are important for students to understand as they underpin many of the main starting points of creating a new business. Functional areas of a business and the various activities that underpin their importance are introduced so students understand how all the areas work together with both their own targets and towards the overall objectives of the business.

Topic Intent:

This topic introduces students to their first coursework module. Students start by evaluating the different methods of market segmentation and their benefits to a business. Students then look at customer profiles from different scenarios to understand how a business may target their typical customers. Students will then demonstrate their understanding through their application in their first task of their business challenge.

Topic Intent:

In this topic, students further their knowledge of market research and its benefits to a business. They then consider various market research tools from both primary and secondary methods along with their benefits and drawbacks. Students will then demonstrate their understanding through their application in their second task of their business challenge and complete their own market research. Students will present their findings through appropriate presentation techniques.

Key Content / Skills:  

  • Customer segmentation
  • Market segmentation
  • Market Research
  • Customer Feedback

Key Content / Skills:  

  • Costs of production
  • Revenue
  • Break Even
  • Profit and loss

Key Content / Skills:  

  • Product lifecycle
  • Extension strategies
  • Product differentiation
  • Product development
  • Factors affecting pricing
  • Pricing strategies
  • Advertising methods
  • Sales promotion techniques
  • Customer service

Key Content / Skills:  

  • Forms of ownership
  • Sources of capital
  • Business Plans
  • Functional activities of a business
  • Functional areas of a business

Key Content / Skills:  

  • Identify potential customers
  • Customer Profiles

Key Content / Skills:  

  • Carry out market research
  • Using appropriate research tools
  • Using sampling methods
  • Analysing and presenting results

Assessment:

End of unit assessment completed, written, 18 marks, completed in October

Assessment:

End of unit assessment completed, written, 23 marks, completed in December

Assessment:

Two end of unit assessments completed, written, 31 and 26 marks, completed in January and February

Assessment:

Two end of unit assessments completed, written, 28 and 18 marks, completed in March and April

Assessment:

Exam completed (R064), written, 80 marks, worth 50% of overall grade, completed in May

Assessment: 

Two assessment objectives of first coursework module (R065) attempted, 12 and 18 marks, practical, completed in July

Home Learning:

Current unit related content to completed through Microsoft Teams

Home Learning:

Current unit related content to completed through Microsoft Teams

Home Learning:

Current unit related content to completed through Microsoft Teams

Home Learning:

Current unit related content to completed through Microsoft Teams

Home Learning:

Current unit related content to completed through Microsoft Teams

Home Learning:

Current unit related content to completed through Microsoft Teams

Employability, Professionalism and Enterprise  (EPE) Links

  • Pharmaceuticals
  • Sociologists
  • Marketing
  • Customer Relations
  • Lawyer

Employability, Professionalism and Enterprise  (EPE) Links

  • Accountant
  • Finance Departments
  • Product Development
  • HMRC
  • Tax Advisors

Employability, Professionalism and Enterprise  (EPE) Links

  • Marketing
  • Sales
  • Entrepreneurs
  • Investment banking
  • Venture Capitalists

Employability, Professionalism and Enterprise  (EPE) Links

  • HMRC
  • Shareholders
  • Human Resources
  • Operational activities
  • Finance
  • Marketing

Employability, Professionalism and Enterprise  (EPE) Links

  • Marketing
  • Focus Groups
  • Research Analyst
  • Hospitality
  • Sports & Leisure

Employability, Professionalism and Enterprise  (EPE) Links

  • Communication skills
  • Personal Assistants
  • Actuaries
  • Data Analysts
  • Recruitment

Useful Links

adadaddadadadaw

Downloads

hjiufkjhlfdsajklfdsajkl;fdsak[gds

Kingsway Park High School

Turf Hill Road
Rochdale
OL16 4XA

T 01706 716 761

E info@kingswaypark.org


Lettings

For Lettings please contact them direct on:

T: 01706 716779

E: lettings@kingswaypark.org

 

EnglishUrduArabicFrenchHindiItalianPashtoPortuguesePunjabiRussian